Illumination Seminar

“Source: Iluminet”
Summary of the activities of the XXI edition of the Seminar of the IES, held on April 3 and 4, 2019

Jorge Bercovich

On April 3 and 4, the IES (Illuminating Engineering Society) Mexico City Section held the XXI edition of the Lighting Seminar at the facilities of the Virreyes Space in Mexico City. The Seminar is one of the most important events in the country, where professionals from the lighting industry meet for two days with a program of excellent lectures given by leading specialists.

To start the day of activities, Jorge Bercovich, current president, and Federico Suárez, general director of Zeraus and next president of the Mexico City Section, welcomed the event and thanked the sponsors. “In the IES we all fit,” said Bercovich, visibly pleased by the total crowded seminar, an event that was undoubtedly important in his past editions, but under his presidency has been enriched.

During the inauguration was also present Tim Licitra, executive director of the IES, who to finish the welcome ceremony presented the plans and growth that the IES has had in recent years.

The second talk was given by Pierre-Felix Bretón, senior technical manager of products in the video game studio Epic Games, who presented the potential of the Unreal 4 graphics engine (video game design and programming system) to develop lighting design projects digitally In short, the expert exhibited several 3D models of buildings in which lighting could be edited in real-time with the particularity of having, at all times, the photometric information according to the standards of the IES.

And later Steve Erick, of Seoul Semiconductors, spoke about the challenges that have been overcome in the LED technology market, all this from the rapid growth and adoption of the technology, and how the manufacturer has innovated to provide the professionals quality devices and with the best performance.

Before finishing the first part of day 1 Taide Buenfil gave a conference different from the previous ones: the Mexican architect addressed the social and well-being aspect, necessary for the development of projects that really improve the accessibility options for a wider range of users; He also stressed the way in which this type of projects affects the quality of life of people.

And after the meal sponsored by Lumiance we were able to listen to one of the most anticipated conferences by all: Danielle Feinberg was in charge of closing the first day of the Seminar with her excellent presentation “How the light gives life to the stories”. Feinberg, who serves as director of photography and lighting for Pixar films such as Brave, Wall-E and Coco, spoke about the ability of lighting to express different scales of emotion and empathy in the audience. His most moving example was the creative process for the movie Coco, for which he conducted field research in Oaxaca, Guanajuato and Pátzcuaro, with the aim of assimilating correctly the setting of the day of the dead party.

Undoubtedly a monumental work, both technical and conceptual, which showed a deep understanding of the use and meaning of light, as well as its colors within this festivity. This effort culminated, in Danielle’s words, with a film where the commitment to “build bridges and not walls.”

Second day, April 4. 
To start the second day of the seminar, the first conference presented was that of the Melervey engineer from Lutron Electronics, in which the expert explained the relevance of the WELL Building certification, an international standard with a human-centered approach. This standard seeks to generate healthier workspaces with a favorable lighting design for the workers’ circadian cycle and their respective performance.

As we could see, the Seminar of the IES was the space where talents were presented with broad trajectories, but it also functioned as a setting for the recognition of young talents, such as in the case of the Mexican designer Luca Salas, who spoke about his learning experiences and the opportunities he has explored in the work of light. Through research and recording with different techniques, the designer presented his observations about the relationships of light with space and time.

On the other hand, Renee Borg, vice president of Customer Engagement of Acuity Brands, talked about the way in which control and interconnection systems are opening up as a necessity within the workplace. Likewise, he described how the sequence of operation and optimization for different applications that go even beyond lighting has been simplified with the implementation of control systems.

Regarding the presentation “Connectivity and social networks ¿the new challenge? Tomás Sandoval of Signify explored the ability of social networks to allow users to interact directly with various architectural lighting designs. Among the most outstanding examples, he showed how the lighting project of the Jacques Cartier bridge in Montreal allows, for each tweet or reaction, the bridge to show an animation. Similarly, he explained that this type of project allows a direct approach with viewers, such is the case of the interactive lighting project of Claudia Paz in the Banco de Credito del Peru, which finally manages to generate an added value to the architecture, promoting tourism, the sense of appropriation and care of real estate.

To finish the academic part of the XXI edition of the Seminar of the IES, Yaron Abulafia, outstanding Stage Illuminator of contemporary theater, dance, opera and avant-garde shows, presented exquisite examples of different pieces represented in the best scenarios of the planet in which he has collaborated. According to the words of the award-winning theatrical illuminator: “light can make a space and shape an experience in time, surprise us, create tension and beauty”. For Abulafia, light is a tool to detonate the imagination, “an invisible actor” on stage.
The perfect epilogue for the Seminar was the “Technological Exhibition”, a space created for each one of the sponsors to physically present attendees some of their products. The Show turned out to be a good opportunity to talk and see at first hand the novelties of the manufacturers, clarify doubts and open new business opportunities among the attendees.